Thursday May 11, 9:15 am Eastern Time
Company Press Release
Search Engine Expert, Web Guerrilla, Exposes 'Pagejacking' Scandal Involving Actionfront Data Recovery Labs. Barnes & Noble, and eToys
VALENCIA, Calif.--(BUSINESS WIRE)--May 11,
2000--While working to improve a client's ranking, search engine specialist Greg
Boser of Web Guerrilla discovered a major scam: a company known as Green Flash
Systems LLC, of San Diego, had copied hundreds of web pages and then submitted
them to major search engines on behalf of several high-profile Internet
companies, including Actionfront Data Recovery, eToys and Barnes & Noble.
The scam worked like this: Green Flash located pages, with top search engine rankings, that also contained keyword phrases that were relevant to the businesses of its
Then, rather than reverse-engineer similar listings, Green
Flash simply copied the pages to its server and used a cloaking system to
deliver the stolen pages to Internet search engines. Visitors, clicking on the
search engine listings created by the stolen pages, were then diverted to the
web sites of Green Flash's clients.
Boser discovered the scheme while
checking rankings for his client, Data Recovery Group (http://www.datarecoverygroup.com),
of San Leandro, California.
Using legal and ethical means, Boser had
achieved the #1 ranking for the term "data recovery'' in several search
engines. Upon discovery of the competitor's listing, after conducting an exact
search for "Data Recovery Group,'' he became suspicious. Using Alta Vista's
Babelfish language translator, he was able to retrieve the stolen page.
As Boser researched more domains hosted by Green Flash, he found
hundreds of additional pages that appeared to have been taken without
permission, from web sites that ranged from personal home pages to high-profile
sites such as Disney, CNET and the Discovery Channel.
companies need to know that their pages have been stolen--and the companies that
benefited need to know they are unwitting accomplices to a crime," Boser
On Thursday, April 27, 2000, Boser filed a formal complaint
against both Green Flash and his client's competitor, Actionfront Data Recovery Labs, of
Toronto, (http://www.datarec.com, currently www.actionfront.com) with the United
States Federal Trade Commission.
Actionfront Data Recovery Pagejacking Scandal Revealed Here.
Web Guerrilla, Valencia